White-Label Patient Portal: Your Brand, Our AI Technology
A white-label patient portal is a fully branded insurance navigation platform that appears as your own solution. Navitize's white-label health insurance tools let healthcare providers offer patients a custom-branded portal with your logo, colors, and domain—while we provide the AI technology, real-time benefits display, and cost estimation features. Patients see your brand; you get enterprise-grade digital patient navigation without building it yourself.
What is a White-Label Patient Portal?
What Patients See
- Your practice logo and branding
- Your custom colors and styling
- Your domain (insurance.yourpractice.com)
- Your contact information
- A seamless extension of your practice
What We Provide (Behind the Scenes)
- AI-powered insurance Q&A engine
- Real-time benefits and cost data
- Secure, HIPAA-compliant infrastructure
- Ongoing updates and maintenance
- Analytics and reporting
Customization Options
Make the portal truly yours with comprehensive branding options.
Your Logo
Upload your practice logo for header, favicon, and loading screens
Brand Colors
Match your website with custom primary, secondary, and accent colors
Custom Domain
Use your own subdomain like insurance.yourpractice.com
Custom Messaging
Personalized welcome text, help messages, and contact info
Advanced Branding
Custom fonts, button styles, and component theming
Custom CSS
Full control with custom stylesheets for pixel-perfect branding
See It in Action
How can we help with your insurance?
This is a mockup. Your portal will feature your actual logo, colors, and branding.
Features Included in Your Branded Portal
AI Insurance Assistant
Patients ask questions in plain English, get instant branded answers
Cost Estimator
Show estimated out-of-pocket costs under your practice's brand
Benefits Display
Real-time deductible, copay, and coverage information
17K+ Term Glossary
Insurance terminology explained, branded to your practice
Analytics Dashboard
Track patient usage, common questions, and engagement
HIPAA Compliant
Secure, compliant infrastructure you can trust
White-Label Branding by Plan
All plans include basic branding. Higher tiers unlock more customization.
Solo
For solo practitioners
Practice
For small practices
Enterprise
For clinics & health systems
Launch Your Branded Portal in Days
Share Your Brand Assets
Send us your logo, brand colors, and any style guidelines
We Configure Your Portal
Our team sets up your branded portal with your customizations
Domain Setup (Optional)
Point your DNS to our servers for custom domain access
Review & Refine
Preview your portal and request any adjustments
Launch to Patients
Go live and start directing patients to your branded portal
Works on Every Device
Desktop
Full-featured experience on any browser
Mobile
Responsive design for on-the-go access
Embedded
Widget or iframe in your existing portal
Frequently Asked Questions
What is a white-label patient portal?
A white-label patient portal is a fully customizable platform that appears as your own branded solution. With Navitize's white-label option, you offer patients an insurance navigation portal featuring your practice's logo, colors, domain name, and messaging—while Navitize provides the AI technology, infrastructure, and maintenance behind the scenes.
What can I customize in the white-label patient portal?
You can customize your logo, brand colors, typography, custom domain (e.g., insurance.yourpractice.com), welcome messages, contact information, and practice-specific content. Enterprise plans include advanced customization like custom CSS, email templates, and specialized workflows for your practice.
Do patients know Navitize powers the portal?
No, the white-label experience is completely branded to your practice. Patients see your logo, your colors, and your domain. There's no Navitize branding visible to patients unless you choose to include it. Your patients experience it as your own proprietary tool.
How does the white-label portal display patient benefits?
The portal provides real-time benefits display showing patients their coverage details, deductibles, copays, and out-of-pocket maximums in plain language. The AI can answer specific questions like "Is this procedure covered?" or "What will my copay be?" based on the patient's plan information.
Can I use my own domain for the patient portal?
Yes, Practice and Enterprise plans include custom domain support. You can use a subdomain like insurance.yourpractice.com or benefits.yourpractice.com. We handle the SSL certificate and technical setup—you just point your DNS records to our servers.
What features are included in the white-label portal?
The white-label portal includes: AI-powered insurance Q&A, benefits explanation in plain language, cost estimation tools, 17,000+ term glossary, coverage verification, PDF report generation, mobile-responsive design, and analytics dashboard. Enterprise plans add EHR integration and custom features.
How long does it take to set up a white-label portal?
Basic setup takes 1-2 days for Solo and Practice plans. You provide your logo, colors, and preferences, and we configure your branded portal. Custom domain setup adds 1-2 days for DNS propagation. Enterprise implementations with custom integrations typically take 2-4 weeks.
Is the white-label portal mobile-friendly?
Yes, the portal is fully responsive and works seamlessly on smartphones, tablets, and desktops. Patients can access their insurance information from any device, which is essential since many insurance questions arise outside office hours when patients are on mobile devices.
Can I embed the portal into my existing website?
Yes, we offer multiple integration options: standalone portal on your custom domain, embedded widget on your existing website, or iframe integration within your current patient portal. This flexibility lets you add insurance navigation without replacing your existing systems.
What is the pricing for white-label patient portal?
White-label features are available starting at the Practice plan ($399/month) which includes custom domain and advanced branding. The Enterprise plan ($699/month) adds full white-label capabilities including custom CSS, co-branded emails, and complete brand control. Contact us for volume pricing.
Ready for Your Own Branded Patient Portal?
Give your patients a professional, branded insurance navigation experience without building it yourself.
Disclaimer
White-label features and customization options vary by plan. Setup times are estimates and may vary based on complexity. Custom domain requires DNS configuration on your end. Contact us for specific capabilities and pricing.
Last updated: January 17, 2026