Stop Guessing. Start Understanding.
Choosing health insurance shouldn't feel like solving a puzzle. The Health Insurance Navigator uses smart technology to understand your unique situation and guide you to plans that actually fit your life — not just the cheapest option or the most expensive.
💬
Ask in Plain English
No more deciphering insurance jargon. Ask questions the way you'd ask a friend, and get clear answers you can actually understand.
🎯
Truly Personalized
Recommendations based on YOUR health, YOUR family, YOUR medications, and YOUR budget — not generic suggestions.
📊
See Real Costs
Know what you'll actually pay over a year, including your specific medications and expected doctor visits.
📋
Compare With Confidence
Side-by-side comparisons that show which plan wins for families, chronic conditions, savings, and more.
📄
Professional Reports
Download beautiful PDF reports to share with your spouse, financial advisor, or anyone helping you decide.
📚
Learn As You Go
Access 17,000+ insurance terms explained simply. Never feel lost or confused by insurance language again.
When you log in, your dashboard gives you a complete overview of your insurance navigation journey. Everything you need is just one click away.
📱 What Your Dashboard Looks Like
📝 Take Questionnaire
🔍 Browse Plans
💬 Ask AI
📊 Compare Plans
What You'll See on Your Dashboard
Trial Status Banner
If you're on a free trial, you'll see a friendly banner at the top showing:
- Days remaining — How much time left in your 14-day trial
- Credits used — A quick view of how many features you've tried
- Upgrade option — One-click access to Premium when you're ready
Key Statistics Cards
Four cards give you a snapshot of your account:
- Total Plans — The number of insurance plans in our database (50+ and growing)
- Your Conversations — How many chats you've had with our AI assistant
- Credits Remaining — Your available credits for comparisons, recommendations, and reports
- Account Type — Whether you're on Trial, Premium, or Premium Plus
Profile Status Card
This important card shows whether you've completed the health questionnaire:
- Not completed — Shows a prompt to take the questionnaire with an explanation of why it matters
- Completed — Shows a green checkmark and summary of your profile
- Quick access — Button to retake the questionnaire if your situation has changed
Credits Breakdown Card
A detailed view of your remaining credits by feature type:
- Plan comparisons — How many side-by-side comparisons you can run
- AI recommendations — How many personalized plan suggestions you can get
- PDF reports — How many downloadable reports you can create
Quick Action Buttons
One-click access to the most important features:
📝 Take Questionnaire
Start your personalization journey by telling us about your health needs.
🔍 Browse Insurance Plans
Explore all 50+ available plans with search and filters.
💬 Ask AI Assistant
Get instant answers to any insurance question.
📊 Compare Plans
Put plans side-by-side to see which one wins.
Recent Activity Feed
See your latest actions so you can pick up right where you left off:
- Recent conversations — Jump back into AI chats you started
- Comparisons you've run — Review past plan comparisons
- Reports you've created — Quick access to your saved PDFs
- Plans you've viewed — Return to plans you showed interest in
Why This Is So Important
The "right" health insurance plan depends entirely on YOUR situation. A plan perfect for a healthy 25-year-old is probably wrong for a family of four managing diabetes. By answering a few simple questions, you unlock truly personalized recommendations that consider your actual life — not just generic suggestions.
What We Ask (5 Minutes to Complete)
The questionnaire has 8 questions — 5 required and 3 optional. Here's exactly what we ask and why:
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How many people will be covered on this plan?
Are you shopping for just yourself, you and a spouse, or a whole family with children? This affects which plans make financial sense and which family deductibles apply.
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How would you describe your overall health?
Are you generally healthy with rare doctor visits? Managing one or two conditions? Or dealing with significant ongoing health issues? This helps us match you with plans that cover what you actually need.
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How often do you typically visit doctors?
Rarely (once or twice a year)? Occasionally (every few months)? Regularly (monthly or more)? Your visit frequency dramatically affects your total costs under different plans.
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How many prescription medications do you take regularly?
None? One or two? Several? Prescription coverage varies wildly between plans, so this helps us find plans that won't charge you a fortune for your medications.
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What's more important to you — lower monthly costs or lower costs when you need care?
Some people prefer paying less each month (even if they pay more at the doctor). Others want predictable costs when they use healthcare. Neither is wrong — it's about YOUR preference.
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What's your age range? (Optional)
This helps us show you accurate premium estimates, since insurance costs vary by age. If you skip this, we'll show base rates.
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Are you interested in a Health Savings Account (HSA)? (Optional)
HSAs let you save money tax-free for healthcare. If you're interested, we'll prioritize showing you HSA-eligible plans.
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Do you currently use tobacco products?
Tobacco use affects premium costs. We need to know for accurate pricing estimates.
Taking the Questionnaire
The Experience
- One question at a time — No overwhelming forms. We show you one clear question at a time so you can think about your answer.
- Progress bar — Always see how far along you are (Question 3 of 8, etc.)
- Go back anytime — Changed your mind about a previous answer? Just click back and update it.
- Skip optional questions — The three optional questions can be skipped if you prefer not to answer.
- Clear explanations — Each question includes help text explaining why we're asking and how your answer helps.
What Happens When You Finish
🎉 Instant Results
The moment you click "Get My Recommendations," our system analyzes all 50+ health plans against your specific answers. Within seconds, you'll see your top 3 personalized recommendations with detailed explanations of why each plan fits your situation.
Your results include:
- Match scores — Each plan gets a score out of 10 showing how well it fits your needs
- Detailed reasoning — We explain WHY each plan is recommended based on your specific answers
- Cost estimates — Monthly premium AND estimated annual total cost based on your expected healthcare usage
- Key highlights — The most important features of each plan for your situation
- Next steps — Options to compare these plans, ask questions, or view more details
After You Complete It
- Profile saved automatically — Your answers are stored in your account for future use
- AI uses your profile — When you chat with our AI assistant, it knows your situation and gives personalized answers
- Premiums personalized — Plan prices throughout the app adjust based on your age and family size
- Retake anytime — Had a baby? Started a new medication? Just retake the questionnaire and your profile updates
📋 Example: What a Recommendation Looks Like
🥇 Match Score: 9.2/10 — Blue Cross Gold Plus
"This plan is an excellent match for your situation. Here's why:
• For your couple household: The $5,000 family deductible is reasonable, and both of you can reach it together.
• For your moderate health needs: Low $25 copays for your quarterly doctor visits save you money throughout the year.
• For your 3 medications: This plan has one of the best prescription formularies, covering all three of your medications at Tier 1 pricing.
• For your budget priority: You said you prefer predictable costs — this plan's $6,500 out-of-pocket maximum means you'll never pay more than that in a year, no matter what happens.
Estimated Annual Cost: $9,840 (includes premiums + expected out-of-pocket based on your usage)"
Want to see everything that's available? The Plans page shows you our complete catalog of 50+ Minnesota health insurance plans with powerful search and filtering tools.
Understanding Metal Tiers
Health insurance plans are organized into "metal tiers" that tell you the general balance between monthly cost and out-of-pocket cost:
💡 Important: Tier Isn't Everything
Don't just pick based on tier! A Gold plan isn't automatically "better" than Silver. The right tier depends on how much healthcare you actually use. Someone who rarely sees doctors might pay more overall with a Gold plan than a Bronze plan — even though Gold has "better" coverage.
Search & Filter Options
Search Bar
Type anything to find plans quickly:
- Plan name — "Gold Plus" or "Bronze HSA"
- Plan code — If you know the specific code like "255" or "458"
- Insurance company — "Blue Cross" or "Medica"
- Metal tier — "Silver" or "Platinum"
Filter Options
🏢 By Insurance Company
- Blue Cross Blue Shield
- Medica
- HealthPartners
- UCare
- And more...
🏅 By Metal Tier
- Bronze — Lowest premiums
- Silver — Balanced
- Gold — Lower deductibles
- Platinum — Richest coverage
- Catastrophic — Under 30 only
🏦 HSA Eligible
- Toggle on to show only plans that qualify for Health Savings Accounts
- Great for tax-advantaged healthcare saving
📊 Sort Options
- By premium (low to high)
- By premium (high to low)
- By deductible (low to high)
- By deductible (high to low)
What You See for Each Plan
The plans table shows you the most important information at a glance:
| Column |
What It Shows |
| Plan Code |
A unique identifier (like "255" or "458") — useful for referencing specific plans |
| Plan Name |
The official name, plus an HSA badge if eligible for Health Savings Accounts |
| Insurance Company |
Who offers this plan (Blue Cross, Medica, etc.) |
| Metal Tier |
Color-coded badge showing Bronze, Silver, Gold, or Platinum |
| Plan Type |
Style of plan (Copay, HSA, Plus, Easy Compare, etc.) |
| Deductible |
How much you pay before insurance kicks in |
| Monthly Premium |
What you pay each month — personalized if you've completed the questionnaire! |
Personalized Premium Display
Before Questionnaire
Shows the base rate for a 30-year-old individual. You'll see: "$385/month"
After Questionnaire
Shows YOUR personalized rate based on age and family size. You'll see: "$462/month ✓ Personalized"
Viewing Plan Details
Click any plan to open a detailed view with everything you need to know:
- Full plan name and description — Complete official name and plan overview
- Your personalized premium — Exact monthly cost based on your profile (or base rate if no profile)
- Deductibles — Both individual and family amounts clearly displayed
- Out-of-pocket maximum — The most you could ever pay in a year (your safety net)
- Copays — What you pay for:
- Primary care doctor visits
- Specialist visits
- Urgent care visits
- Emergency room visits
- Coinsurance percentage — How costs are split between you and insurance after deductible
- HSA eligibility — Whether this plan qualifies for tax-advantaged Health Savings Account
Action Buttons
From the plan detail view, you can:
📊 Compare This Plan
Add this plan to a side-by-side comparison with other plans you're considering.
💬 Ask AI About This Plan
Opens the AI chat with this plan pre-loaded, so you can ask specific questions about it.
Our AI assistant is like having a knowledgeable friend who actually understands health insurance. Ask questions in your own words — no need to use insurance jargon. Get clear, accurate answers based on actual plan documents.
How to Use the Chat
The Interface
- Chat window — Your conversation history with the AI, showing your messages and responses
- Message box — Type your question at the bottom of the screen
- Paperclip icon — Click to upload PDF documents for analysis
- Send button — Click the arrow (or press Enter) to send your message
- Share button — Generate a link to share this conversation with someone else
- Credits badge — Shows how many recommendation credits you have remaining
Profile Status Bar
At the top of the chat, you'll see whether your health profile is being used:
🔵 Profile Enabled
"Using your health profile" — AI responses are personalized based on your questionnaire answers. Click "Settings" to disable.
🟡 Profile Disabled
"Profile disabled" — AI gives generic responses. Click "Settings" to enable personalization.
Types of Questions You Can Ask
General Insurance Questions (Always Free)
Learn about insurance concepts without using any credits:
You
What's the difference between a deductible and out-of-pocket maximum?
AI Assistant
Great question! They're both limits on what you pay, but they work differently:
Deductible: The amount you pay BEFORE insurance starts helping. If your deductible is $2,000, you pay the first $2,000 of medical bills yourself. After that, insurance kicks in.
Out-of-Pocket Maximum: The MOST you'll ever pay in a year, no matter what. Once you hit this amount (through deductibles, copays, and coinsurance combined), insurance pays 100% of everything else.
Think of the deductible as "when insurance starts helping" and out-of-pocket max as "when insurance pays for everything."
More examples of free general questions:
- "What's an HMO vs. PPO?" — Learn about different plan structures
- "How does coinsurance work?" — Understand cost-sharing after deductible
- "What's preventive care?" — Know what's covered at no cost
- "Should I get an HSA plan?" — Understand Health Savings Account benefits
Plan-Specific Questions
Ask about specific plans and get answers from actual plan documents:
You
Does the Blue Cross Gold Plus plan cover physical therapy? What would I pay?
AI Assistant
Yes, Blue Cross Gold Plus covers physical therapy. Here's what you'd pay:
After meeting your deductible ($2,500):
• You pay 20% coinsurance per visit
• Insurance pays 80%
Example: If a PT session costs $150, you'd pay $30 and insurance pays $120.
Note: Some plans require a referral from your primary care doctor first. This plan does NOT require a referral for physical therapy — you can go directly to a PT.
More examples of plan-specific questions:
- "What's the copay for specialists on plan 255?" — Get exact dollar amounts
- "Does the Silver plan cover mental health?" — Check specific coverage
- "Is my medication covered under the Gold HSA plan?" — Check formulary coverage
- "What's the emergency room cost on the Bronze plan?" — Know before you go
Getting Recommendations (Uses 1 Credit)
Ask for personalized plan suggestions based on your profile:
You
Recommend health plans for me
AI Assistant
Based on your health profile (couple, moderate health needs, 3 medications, preference for predictable costs), here are my top 3 recommendations:
🥇 Gold Plus (9.2/10 match)
Best overall fit for your situation...
🥈 Silver Enhanced (8.7/10 match)
Great balance if you want lower premiums...
🥉 Gold HSA (8.4/10 match)
Perfect if you want to save tax-free...
Ways to ask for recommendations:
- "Recommend plans for me" — Based on your complete profile
- "I need a plan with low monthly premiums" — Focus on a specific priority
- "What plan is best for someone with diabetes?" — Based on specific conditions
- "Show me HSA-eligible plans that fit my needs" — Filtered recommendations
Requesting Plan Comparisons
Ask to compare specific plans, and the AI will send you to the comparison tool:
You
Compare plans 255 and 258
AI Assistant
I'll set up a comparison between those two plans for you. Click the button below to see the detailed side-by-side analysis.
📊 Compare Plans 255 & 258
Calculating Personal Costs
Tell the AI about your specific healthcare usage for detailed cost estimates:
You
I take Lipitor and metformin monthly, see my doctor quarterly, and visit a specialist twice a year. What would I pay under the Gold Plus plan?
AI Assistant
Here's your estimated annual cost breakdown for Gold Plus:
Monthly Premium: $462 × 12 = $5,544/year
Medications:
• Lipitor (Tier 2): $25/month × 12 = $300/year
• Metformin (Tier 1): $10/month × 12 = $120/year
Doctor Visits:
• Primary care (4 visits): $25 × 4 = $100/year
• Specialist (2 visits): $50 × 2 = $100/year
📊 Total Estimated Annual Cost: $6,164
This is a "typical year" estimate. If you had a major health event, your maximum would be capped at $6,500 out-of-pocket plus your premiums.
Uploading Documents
Have a plan document you want to understand? Upload it for analysis:
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Click the paperclip icon
Located next to the message box at the bottom of the chat.
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Select your PDF file
We accept PDF files up to 10MB. Best results with Summary of Benefits documents or benefit booklets.
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Confirm it's an insurance document
Check the box confirming this is a plan document. We can analyze insurance documents but not medical bills, ID cards, or other document types.
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Ask your question
The file appears as "Ready to send" with a yellow badge. Type your question and send.
Great questions to ask about uploaded documents:
- "Compare this with plan 255" — See how your current plan stacks up
- "What does this plan cover for mental health?" — Understand specific coverage
- "Summarize the key benefits" — Get a quick overview
- "What's the prescription drug coverage like?" — Check formulary details
Understanding AI Responses
When You Get Recommendations
Each recommended plan includes:
- Medal badge — 🥇 Gold, 🥈 Silver, or 🥉 Bronze showing rank
- Match score — A number out of 10 (like 9.2/10) showing how well it fits
- Plan name and details — Insurance company, metal tier, plan type
- Key costs — Premium, deductible, out-of-pocket max
- Why it's recommended — Specific reasons based on YOUR profile
- "I'm Interested" button — Save this plan to your interested list
Action Buttons in Responses
Many AI responses include clickable buttons to take immediate action:
- 📊 Compare Plans — Go directly to comparison with mentioned plans loaded
- 📄 View Plan Details — Open the full plan information page
- ⭐ Upgrade Now — When you've used your credits, easy upgrade access
- 📝 Retake Questionnaire — Update your profile if suggested
The Compare page is where everything comes together. See plans side-by-side with deep analysis that shows which plan wins in different scenarios — not just raw numbers, but meaningful insights.
How to Start a Comparison
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Go to the Compare page
Click "Compare Plans" in your sidebar navigation or from your dashboard.
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Select your first plan
You'll see an empty slot with a search box. Type a plan name, code, insurance company, or metal tier. Click a result to select it.
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Select your second plan
Another empty slot appears. Same process — search and click to select.
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Add more plans if needed
Click "Add Plan" to compare additional options. Trial users can compare 2 plans; Premium can add more ($2.99 per additional plan).
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Click "Compare Selected Plans"
Our system performs a deep analysis. This takes 3-6 minutes because we're doing thorough work — you'll see a progress indicator.
Plan Selection Tips
✅ Good Comparisons
- Plans from the same metal tier
- Your top 2-3 recommendations
- A "safe" vs. "risky" option (high premium vs. high deductible)
⚠️ Less Useful Comparisons
- Bronze vs. Platinum (too different)
- More than 4-5 plans (overwhelming)
- Plans from different states
What Your Comparison Shows
Basic Comparison Table
See key numbers side-by-side:
| Feature |
Plan A |
Plan B |
| Monthly Premium |
$385 (personalized) |
$462 (personalized) |
| Individual Deductible |
$3,500 |
$2,500 |
| Family Deductible |
$7,000 |
$5,000 |
| Out-of-Pocket Maximum |
$8,500 |
$6,500 |
| Primary Care Copay |
$35 |
$25 |
Smart Recommendation Cards
We tell you which plan wins for different situations:
👨👩👧👦 Best for Families
Plan B wins. Lower family deductible ($5,000 vs $7,000) and family out-of-pocket max ($13,000 vs $17,000) provide better protection for households with children.
💊 Best for Chronic Conditions
Plan B wins. Lower copays for both regular doctor visits ($25 vs $35) and specialists ($50 vs $65) add up to significant savings with frequent healthcare use.
🏦 Best for HSA Savers
Plan A wins. This is the only HSA-eligible plan in this comparison. You can contribute tax-free dollars to a Health Savings Account.
🏃 Best for Healthy Young Adults
Plan A wins. Lower monthly premium ($385 vs $462) means you save $924/year if you rarely need care. The higher deductible won't matter much.
Annual Cost Scenarios
See what you'd actually pay in different real-world situations:
| Scenario |
What It Means |
Plan A Total |
Plan B Total |
| 🌟 Healthy Year |
Only 2 checkups, no health issues |
$4,690 |
$5,594 |
| 📊 Moderate Use |
Monthly visits + regular medications |
$6,840 |
$6,420 |
| 🏥 High Use |
Surgery or major health event |
$13,120 |
$12,044 |
Color coding helps you see winners at a glance: Green = Lower Cost
Detailed Coverage Analysis
Click to expand sections comparing specific coverage areas:
- Primary Care Costs — What you pay for regular doctor visits, annual physicals, and sick visits
- Prescription Drug Coverage — How medications are covered, tier structures, specialty drug handling
- HSA Eligibility & Benefits — Tax advantages, contribution limits, and who this benefits
- Mental Health Coverage — Therapy sessions, counseling, psychiatric services, and any limits
- Specialist Visit Costs — What you pay for specialists, whether referrals are required
- Preventive Care Services — What's covered at 100% with no cost to you
Written Analysis Summary
At the bottom, you get a comprehensive written analysis that:
- Summarizes key differences — The most important distinctions in plain language
- Explains trade-offs — What you give up and gain with each option
- Gives a bottom-line recommendation — "If you're [situation], go with Plan A. If you're [situation], Plan B is better."
- Notes important caveats — Things to double-check or consider before deciding
Generating Your PDF Report
Click "Generate PDF Report" at the bottom to create a professional document including:
- All comparison tables — Formatted beautifully for printing or sharing
- Visual charts — Cost scenario comparisons as easy-to-read graphics
- Full analysis text — The complete written analysis and recommendations
- Your profile summary — What information was used to personalize results
Reports are saved to your Reports Library for 30 days and can be shared via link or QR code.
Chat History
Every conversation with the AI assistant is automatically saved. Access your history to:
- Search past conversations — Find that recommendation you got last week
- Continue where you left off — Pick up any conversation and keep asking questions
- Star important chats — Mark favorites so they're easy to find
- Share conversations — Generate a link to share with family or advisors
- Delete unwanted chats — Clean up conversations you no longer need
Chat Display
Each conversation shows:
- Your question — In a blue bubble on the right
- AI's response — In a gray bubble on the left
- Timestamp — "2 hours ago" or "3 days ago"
- Star indicator — Yellow star if you've marked it as a favorite
Reports Library
All your generated PDF reports are saved in one place:
What You See
- Report type — Comparison, Questionnaire Results, etc.
- Plans included — Which plans are in this report
- File size — How big the PDF is
- Page count — Number of pages
- Download count — How many times you've downloaded it
- Generated date — When you created the report
- Expiration date — Reports are available for 30 days
- Status badge — Active or Expired
What You Can Do
- Download PDF — Get a fresh copy to your device
- Share report — Generate a shareable link and QR code
- Delete report — Remove reports you no longer need
⏰ Report Expiration
Reports are available for 30 days after creation. After that, they're automatically removed. If you need a report longer-term, download it to your device before it expires!
Sharing Features
Share your work with anyone who needs to see it:
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Click the "Share" button
Available on reports, conversations, and comparison results.
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Get your unique link
We generate a special URL just for this content.
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Send it any way you like
Copy the link to email or text, or let them scan the QR code.
Sharing Privacy
- Link expires in 7 days — For security, shared links don't last forever
- No login required — Recipients can view without creating an account
- Only shared content visible — They see just what you shared, not your account
- Regenerate anytime — Need a fresh link? Generate a new one
Account Information
View and manage your basic account details:
- Email address — The email you use to log in
- Account type — Trial, Premium, or Premium Plus
- Member since — When you created your account
Health Profile Settings
Control how your health questionnaire data is used:
Profile Status
- Completion status — Whether you've taken the questionnaire
- Last updated — When you last filled out or updated your profile
- Profile summary — Quick view of your answers (family size, health status, etc.)
Profile Toggle
✅ When Profile is Enabled
AI responses are personalized to your situation. Plan premiums are calculated for your age and family. Recommendations consider your health needs and preferences.
❌ When Profile is Disabled
AI gives generic responses. Premiums show base rates (30-year-old individual). Recommendations are general, not tailored to you.
Retaking the Questionnaire
Life changes — your profile should too:
- Had a baby? Update your family size
- Started new medication? Update your prescription count
- Health improved or changed? Update your health status
- Different budget priorities? Adjust your preferences
Click "Retake Questionnaire" anytime — your new answers replace the old ones instantly.
Subscription Management
For Trial Users
- Days remaining — Countdown to trial end
- Credits breakdown — Detailed view of used vs. remaining credits
- Upgrade button — One-click path to Premium
- Benefits preview — See what you get with Premium
For Premium Users
- Current plan — Premium or Premium Plus
- Billing date — When your next payment is due
- Payment method — Last 4 digits of card on file
- Manage payment — Update your card through our secure portal
- Cancel subscription — Option to cancel (keeps access until period ends)
Account Options
🎁 Free Trial
$0
14 days
- 20 plan comparisons
- 50 AI recommendations
- 5 PDF reports
- Full feature access
- No credit card required
⭐ Premium
$9.99
per month
- Unlimited comparisons
- Unlimited AI questions
- Unlimited reports
- Full chat history
- Priority support
🚀 Premium Plus
$19.99
per month
- Everything in Premium
- Compare up to 15 plans
- Advanced AI matching
- Direct support channel
How Credits Work
What Uses Credits (Trial Users)
- Plan comparisons — 1 credit per comparison you run
- AI recommendations — 1 credit when AI suggests plans for you
- PDF reports — 1 credit per report generated
What's Always Free
- General questions — Ask the AI about insurance concepts
- Browsing plans — Look at all available options
- Searching the glossary — Look up any term
- Viewing your history — Access past conversations and reports
- Updating your profile — Retake questionnaire anytime
When You Run Out
If you use all your credits for a feature:
- Friendly message — We let you know you've used that feature's credits
- Other features still work — Running out of comparison credits doesn't affect recommendations
- Easy upgrade path — One click to go Premium for unlimited access
- Your work is saved — You can still view past reports and conversations
Upgrading to Premium
-
Click any "Upgrade" button
Found in your dashboard, settings, or when you run out of credits.
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Review the benefits
See exactly what you get with Premium.
-
Enter payment details
Secure checkout through Stripe. We accept all major credit cards.
-
Start using immediately
Your account upgrades instantly — no waiting!
Cancellation Policy
- Cancel anytime — No long-term contracts or cancellation fees
- Keep access until period ends — If you cancel mid-month, you keep Premium until your billing date
- Reactivate easily — Changed your mind? Click "Reactivate" before your period ends
- Your data stays — Profile, history, and saved reports remain accessible