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Health Insurance Navigator

Your Personal Guide to Finding the Perfect Health Insurance Plan

Compare 50+ plans • Get personalized recommendations • Understand your true costs

Stop Guessing. Start Understanding.

Choosing health insurance shouldn't feel like solving a puzzle. The Health Insurance Navigator uses smart technology to understand your unique situation and guide you to plans that actually fit your life — not just the cheapest option or the most expensive.

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Ask in Plain English

No more deciphering insurance jargon. Ask questions the way you'd ask a friend, and get clear answers you can actually understand.

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Truly Personalized

Recommendations based on YOUR health, YOUR family, YOUR medications, and YOUR budget — not generic suggestions.

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See Real Costs

Know what you'll actually pay over a year, including your specific medications and expected doctor visits.

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Compare With Confidence

Side-by-side comparisons that show which plan wins for families, chronic conditions, savings, and more.

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Professional Reports

Download beautiful PDF reports to share with your spouse, financial advisor, or anyone helping you decide.

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Learn As You Go

Access 17,000+ insurance terms explained simply. Never feel lost or confused by insurance language again.

📖 What's In This Guide

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Your Dashboard — Command Center

When you log in, your dashboard gives you a complete overview of your insurance navigation journey. Everything you need is just one click away.

📱 What Your Dashboard Looks Like
50+
Plans Available
12
Conversations
35
Credits Left
Trial
Account Type
📝 Take Questionnaire 🔍 Browse Plans 💬 Ask AI 📊 Compare Plans

What You'll See on Your Dashboard

Trial Status Banner

If you're on a free trial, you'll see a friendly banner at the top showing:

Key Statistics Cards

Four cards give you a snapshot of your account:

Profile Status Card

This important card shows whether you've completed the health questionnaire:

Credits Breakdown Card

A detailed view of your remaining credits by feature type:

Quick Action Buttons

One-click access to the most important features:

📝 Take Questionnaire

Start your personalization journey by telling us about your health needs.

🔍 Browse Insurance Plans

Explore all 50+ available plans with search and filters.

💬 Ask AI Assistant

Get instant answers to any insurance question.

📊 Compare Plans

Put plans side-by-side to see which one wins.

Recent Activity Feed

See your latest actions so you can pick up right where you left off:

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The Health Questionnaire — Your Personalization Key

Why This Is So Important

The "right" health insurance plan depends entirely on YOUR situation. A plan perfect for a healthy 25-year-old is probably wrong for a family of four managing diabetes. By answering a few simple questions, you unlock truly personalized recommendations that consider your actual life — not just generic suggestions.

What We Ask (5 Minutes to Complete)

The questionnaire has 8 questions — 5 required and 3 optional. Here's exactly what we ask and why:

  1. How many people will be covered on this plan? Are you shopping for just yourself, you and a spouse, or a whole family with children? This affects which plans make financial sense and which family deductibles apply.
  2. How would you describe your overall health? Are you generally healthy with rare doctor visits? Managing one or two conditions? Or dealing with significant ongoing health issues? This helps us match you with plans that cover what you actually need.
  3. How often do you typically visit doctors? Rarely (once or twice a year)? Occasionally (every few months)? Regularly (monthly or more)? Your visit frequency dramatically affects your total costs under different plans.
  4. How many prescription medications do you take regularly? None? One or two? Several? Prescription coverage varies wildly between plans, so this helps us find plans that won't charge you a fortune for your medications.
  5. What's more important to you — lower monthly costs or lower costs when you need care? Some people prefer paying less each month (even if they pay more at the doctor). Others want predictable costs when they use healthcare. Neither is wrong — it's about YOUR preference.
  6. What's your age range? (Optional) This helps us show you accurate premium estimates, since insurance costs vary by age. If you skip this, we'll show base rates.
  7. Are you interested in a Health Savings Account (HSA)? (Optional) HSAs let you save money tax-free for healthcare. If you're interested, we'll prioritize showing you HSA-eligible plans.
  8. Do you currently use tobacco products? Tobacco use affects premium costs. We need to know for accurate pricing estimates.

Taking the Questionnaire

The Experience

What Happens When You Finish

🎉 Instant Results

The moment you click "Get My Recommendations," our system analyzes all 50+ health plans against your specific answers. Within seconds, you'll see your top 3 personalized recommendations with detailed explanations of why each plan fits your situation.

Your results include:

After You Complete It

📋 Example: What a Recommendation Looks Like

🥇 Match Score: 9.2/10 — Blue Cross Gold Plus

"This plan is an excellent match for your situation. Here's why:

For your couple household: The $5,000 family deductible is reasonable, and both of you can reach it together.
For your moderate health needs: Low $25 copays for your quarterly doctor visits save you money throughout the year.
For your 3 medications: This plan has one of the best prescription formularies, covering all three of your medications at Tier 1 pricing.
For your budget priority: You said you prefer predictable costs — this plan's $6,500 out-of-pocket maximum means you'll never pay more than that in a year, no matter what happens.

Estimated Annual Cost: $9,840 (includes premiums + expected out-of-pocket based on your usage)"

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Browsing Plans — Explore Your Options

Want to see everything that's available? The Plans page shows you our complete catalog of 50+ Minnesota health insurance plans with powerful search and filtering tools.

Understanding Metal Tiers

Health insurance plans are organized into "metal tiers" that tell you the general balance between monthly cost and out-of-pocket cost:

🥉 Bronze

Lowest monthly cost
Highest out-of-pocket costs. Best if you're healthy and rarely need care.

🥈 Silver

Balanced
Moderate costs both monthly and at the doctor. Good middle ground for most people.

🥇 Gold

Higher monthly cost
Lower costs when you need care. Great if you use healthcare regularly.

💎 Platinum

Highest monthly cost
Lowest out-of-pocket. Best for significant ongoing health needs.

💡 Important: Tier Isn't Everything

Don't just pick based on tier! A Gold plan isn't automatically "better" than Silver. The right tier depends on how much healthcare you actually use. Someone who rarely sees doctors might pay more overall with a Gold plan than a Bronze plan — even though Gold has "better" coverage.

Search & Filter Options

Search Bar

Type anything to find plans quickly:

Filter Options

🏢 By Insurance Company
  • Blue Cross Blue Shield
  • Medica
  • HealthPartners
  • UCare
  • And more...
🏅 By Metal Tier
  • Bronze — Lowest premiums
  • Silver — Balanced
  • Gold — Lower deductibles
  • Platinum — Richest coverage
  • Catastrophic — Under 30 only
🏦 HSA Eligible
  • Toggle on to show only plans that qualify for Health Savings Accounts
  • Great for tax-advantaged healthcare saving
📊 Sort Options
  • By premium (low to high)
  • By premium (high to low)
  • By deductible (low to high)
  • By deductible (high to low)

What You See for Each Plan

The plans table shows you the most important information at a glance:

Column What It Shows
Plan Code A unique identifier (like "255" or "458") — useful for referencing specific plans
Plan Name The official name, plus an HSA badge if eligible for Health Savings Accounts
Insurance Company Who offers this plan (Blue Cross, Medica, etc.)
Metal Tier Color-coded badge showing Bronze, Silver, Gold, or Platinum
Plan Type Style of plan (Copay, HSA, Plus, Easy Compare, etc.)
Deductible How much you pay before insurance kicks in
Monthly Premium What you pay each month — personalized if you've completed the questionnaire!

Personalized Premium Display

Before Questionnaire

Shows the base rate for a 30-year-old individual. You'll see: "$385/month"

After Questionnaire

Shows YOUR personalized rate based on age and family size. You'll see: "$462/month ✓ Personalized"

Viewing Plan Details

Click any plan to open a detailed view with everything you need to know:

Action Buttons

From the plan detail view, you can:

📊 Compare This Plan

Add this plan to a side-by-side comparison with other plans you're considering.

💬 Ask AI About This Plan

Opens the AI chat with this plan pre-loaded, so you can ask specific questions about it.

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AI Assistant — Your Insurance Expert

Our AI assistant is like having a knowledgeable friend who actually understands health insurance. Ask questions in your own words — no need to use insurance jargon. Get clear, accurate answers based on actual plan documents.

How to Use the Chat

The Interface

Profile Status Bar

At the top of the chat, you'll see whether your health profile is being used:

🔵 Profile Enabled

"Using your health profile" — AI responses are personalized based on your questionnaire answers. Click "Settings" to disable.

🟡 Profile Disabled

"Profile disabled" — AI gives generic responses. Click "Settings" to enable personalization.

Types of Questions You Can Ask

General Insurance Questions (Always Free)

Learn about insurance concepts without using any credits:

You
What's the difference between a deductible and out-of-pocket maximum?
AI Assistant
Great question! They're both limits on what you pay, but they work differently:

Deductible: The amount you pay BEFORE insurance starts helping. If your deductible is $2,000, you pay the first $2,000 of medical bills yourself. After that, insurance kicks in.

Out-of-Pocket Maximum: The MOST you'll ever pay in a year, no matter what. Once you hit this amount (through deductibles, copays, and coinsurance combined), insurance pays 100% of everything else.

Think of the deductible as "when insurance starts helping" and out-of-pocket max as "when insurance pays for everything."

More examples of free general questions:

Plan-Specific Questions

Ask about specific plans and get answers from actual plan documents:

You
Does the Blue Cross Gold Plus plan cover physical therapy? What would I pay?
AI Assistant
Yes, Blue Cross Gold Plus covers physical therapy. Here's what you'd pay:

After meeting your deductible ($2,500):
• You pay 20% coinsurance per visit
• Insurance pays 80%

Example: If a PT session costs $150, you'd pay $30 and insurance pays $120.

Note: Some plans require a referral from your primary care doctor first. This plan does NOT require a referral for physical therapy — you can go directly to a PT.

More examples of plan-specific questions:

Getting Recommendations (Uses 1 Credit)

Ask for personalized plan suggestions based on your profile:

You
Recommend health plans for me
AI Assistant
Based on your health profile (couple, moderate health needs, 3 medications, preference for predictable costs), here are my top 3 recommendations:

🥇 Gold Plus (9.2/10 match)
Best overall fit for your situation...

🥈 Silver Enhanced (8.7/10 match)
Great balance if you want lower premiums...

🥉 Gold HSA (8.4/10 match)
Perfect if you want to save tax-free...

Ways to ask for recommendations:

Requesting Plan Comparisons

Ask to compare specific plans, and the AI will send you to the comparison tool:

You
Compare plans 255 and 258
AI Assistant
I'll set up a comparison between those two plans for you. Click the button below to see the detailed side-by-side analysis.

📊 Compare Plans 255 & 258

Calculating Personal Costs

Tell the AI about your specific healthcare usage for detailed cost estimates:

You
I take Lipitor and metformin monthly, see my doctor quarterly, and visit a specialist twice a year. What would I pay under the Gold Plus plan?
AI Assistant
Here's your estimated annual cost breakdown for Gold Plus:

Monthly Premium: $462 × 12 = $5,544/year

Medications:
• Lipitor (Tier 2): $25/month × 12 = $300/year
• Metformin (Tier 1): $10/month × 12 = $120/year

Doctor Visits:
• Primary care (4 visits): $25 × 4 = $100/year
• Specialist (2 visits): $50 × 2 = $100/year

📊 Total Estimated Annual Cost: $6,164

This is a "typical year" estimate. If you had a major health event, your maximum would be capped at $6,500 out-of-pocket plus your premiums.

Uploading Documents

Have a plan document you want to understand? Upload it for analysis:

  1. Click the paperclip icon Located next to the message box at the bottom of the chat.
  2. Select your PDF file We accept PDF files up to 10MB. Best results with Summary of Benefits documents or benefit booklets.
  3. Confirm it's an insurance document Check the box confirming this is a plan document. We can analyze insurance documents but not medical bills, ID cards, or other document types.
  4. Ask your question The file appears as "Ready to send" with a yellow badge. Type your question and send.

Great questions to ask about uploaded documents:

Understanding AI Responses

When You Get Recommendations

Each recommended plan includes:

Action Buttons in Responses

Many AI responses include clickable buttons to take immediate action:

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Comparing Plans — Make Confident Decisions

The Compare page is where everything comes together. See plans side-by-side with deep analysis that shows which plan wins in different scenarios — not just raw numbers, but meaningful insights.

How to Start a Comparison

  1. Go to the Compare page Click "Compare Plans" in your sidebar navigation or from your dashboard.
  2. Select your first plan You'll see an empty slot with a search box. Type a plan name, code, insurance company, or metal tier. Click a result to select it.
  3. Select your second plan Another empty slot appears. Same process — search and click to select.
  4. Add more plans if needed Click "Add Plan" to compare additional options. Trial users can compare 2 plans; Premium can add more ($2.99 per additional plan).
  5. Click "Compare Selected Plans" Our system performs a deep analysis. This takes 3-6 minutes because we're doing thorough work — you'll see a progress indicator.

Plan Selection Tips

✅ Good Comparisons
  • Plans from the same metal tier
  • Your top 2-3 recommendations
  • A "safe" vs. "risky" option (high premium vs. high deductible)
⚠️ Less Useful Comparisons
  • Bronze vs. Platinum (too different)
  • More than 4-5 plans (overwhelming)
  • Plans from different states

What Your Comparison Shows

Basic Comparison Table

See key numbers side-by-side:

Feature Plan A Plan B
Monthly Premium $385 (personalized) $462 (personalized)
Individual Deductible $3,500 $2,500
Family Deductible $7,000 $5,000
Out-of-Pocket Maximum $8,500 $6,500
Primary Care Copay $35 $25

Smart Recommendation Cards

We tell you which plan wins for different situations:

👨‍👩‍👧‍👦 Best for Families

Plan B wins. Lower family deductible ($5,000 vs $7,000) and family out-of-pocket max ($13,000 vs $17,000) provide better protection for households with children.

💊 Best for Chronic Conditions

Plan B wins. Lower copays for both regular doctor visits ($25 vs $35) and specialists ($50 vs $65) add up to significant savings with frequent healthcare use.

🏦 Best for HSA Savers

Plan A wins. This is the only HSA-eligible plan in this comparison. You can contribute tax-free dollars to a Health Savings Account.

🏃 Best for Healthy Young Adults

Plan A wins. Lower monthly premium ($385 vs $462) means you save $924/year if you rarely need care. The higher deductible won't matter much.

Annual Cost Scenarios

See what you'd actually pay in different real-world situations:

Scenario What It Means Plan A Total Plan B Total
🌟 Healthy Year Only 2 checkups, no health issues $4,690 $5,594
📊 Moderate Use Monthly visits + regular medications $6,840 $6,420
🏥 High Use Surgery or major health event $13,120 $12,044

Color coding helps you see winners at a glance: Green = Lower Cost

Detailed Coverage Analysis

Click to expand sections comparing specific coverage areas:

Written Analysis Summary

At the bottom, you get a comprehensive written analysis that:

Generating Your PDF Report

Click "Generate PDF Report" at the bottom to create a professional document including:

Reports are saved to your Reports Library for 30 days and can be shared via link or QR code.

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Reports & History — Never Lose Your Work

Chat History

Every conversation with the AI assistant is automatically saved. Access your history to:

Chat Display

Each conversation shows:

Reports Library

All your generated PDF reports are saved in one place:

What You See

What You Can Do

⏰ Report Expiration

Reports are available for 30 days after creation. After that, they're automatically removed. If you need a report longer-term, download it to your device before it expires!

Sharing Features

Share your work with anyone who needs to see it:

  1. Click the "Share" button Available on reports, conversations, and comparison results.
  2. Get your unique link We generate a special URL just for this content.
  3. Send it any way you like Copy the link to email or text, or let them scan the QR code.

Sharing Privacy

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Settings & Profile Management

Account Information

View and manage your basic account details:

Health Profile Settings

Control how your health questionnaire data is used:

Profile Status

Profile Toggle

✅ When Profile is Enabled

AI responses are personalized to your situation. Plan premiums are calculated for your age and family. Recommendations consider your health needs and preferences.

❌ When Profile is Disabled

AI gives generic responses. Premiums show base rates (30-year-old individual). Recommendations are general, not tailored to you.

Retaking the Questionnaire

Life changes — your profile should too:

Click "Retake Questionnaire" anytime — your new answers replace the old ones instantly.

Subscription Management

For Trial Users

For Premium Users

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Pricing & Credits

Account Options

🎁 Free Trial
$0
14 days
  • 20 plan comparisons
  • 50 AI recommendations
  • 5 PDF reports
  • Full feature access
  • No credit card required
🚀 Premium Plus
$19.99
per month
  • Everything in Premium
  • Compare up to 15 plans
  • Advanced AI matching
  • Direct support channel

How Credits Work

What Uses Credits (Trial Users)

What's Always Free

When You Run Out

If you use all your credits for a feature:

Upgrading to Premium

  1. Click any "Upgrade" button Found in your dashboard, settings, or when you run out of credits.
  2. Review the benefits See exactly what you get with Premium.
  3. Enter payment details Secure checkout through Stripe. We accept all major credit cards.
  4. Start using immediately Your account upgrades instantly — no waiting!

Cancellation Policy